The rate at which you secure good tenants depends mainly on an excellent rental ad. The ideal listing would highlight your apartment’s most essential features to spark renters’ attention and persuade them to contact you and submit an application. As a homeowner, you need to pay more attention to the value of producing appealing rental advertisements. This way, you can stop wondering why you aren’t receiving the number of leads you hoped for.
Your rental ads will be up against dozens or even hundreds of comparable rental properties. Therefore, your ad needs to grab the attention of potential tenants immediately and compel them to want to know more to stand out from the competition.
There are marketing strategies that reduce vacancy. However, it’s vital that your listing advertisements aren’t a waste of your time or an addition to your workload. Instead, they should rapidly draw in the ideal tenant for your rental property at your most reasonable price. Continue reading below as this article discusses how to write eye-catching ads to attract good tenants.
Elements of a Rental Ad Copy
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Location
You’ve undoubtedly heard this before, yet many tenants decide to rent apartments based solely on their location. If any of the following are in your listing, be sure to include them:
- Restaurants/bars
- Shopping
- Grocery store
- Gym facilities
- University Campus
- Metro stations
- Elementary and high schools
Additional features that interest various tenant types should be mentioned. Even though most tenants can typically locate this information by looking at a neighborhood map, landlords should always emphasize nearby necessities right inside the listing to attract possible tenants.
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Unit Specification
Property owners must make clear in their listing the kind of property they are renting. Renters typically search for a specific type of space that suits their demands. By outlining the property type up front, you can simplify their search. For example, indicate whether you rent out the entire apartment or just a single room in a multi-bedroom unit. Also, mention whether your listing is for an apartment, house, or townhouse. Property owners should talk with a rental property manager in Prince George’s County to decide what features to highlight in their ad copy.
Additionally, this is where you’ll provide detailed information regarding the apartment you’re renting. The following are essential details tenants must see on a listing:
- Number of bathrooms and bedrooms
- Footage
- Maximum Occupancy
- Furnished/unfurnished
Provide the details that prospective tenants will need to know. You can avoid having to respond to these queries over the phone by including this information in your rental ad.
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In-house Features
Several aspects might make units more enticing to renters, and landlords can highlight these in their listings. This covers everything from an in-suite washer and dryer to air conditioning, gas stoves, and even a shared space or gym within an apartment complex.
Parking, laundry, A/C, Internet, appliances, a pool, a spa, community areas, and, most importantly, your pet policy are all things that renters want to know about. In competitive rental markets, these extra elements help your listing stand out.
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Photos
You should include high-quality pictures of your rental property in every listing you make. While you can express a lot in writing, the best way for tenants to acquire a sense of the apartment before they visit for a tour is through images
To make your property seem its best in images, declutter the room (if it’s occupied). If it’s vacant, use this time to add a new coat of paint if necessary and make little improvements. To give prospective tenants a better understanding of the rental property, include as many images of the unit’s essential rooms as possible, such as the kitchen, bedrooms, bathrooms, and common areas.
How can branding help?
Real estate branding extends beyond the simple fact of selling lovely apartments or structures. Who you are to the outside world permeates every facet of your business.
The first impression you make on potential clients is termed “branding.” However, it should be much more than just an introduction. It’s not a wise strategy to rely exclusively on the features of your properties and hope for the best in a market as competitive as real estate.
While property features will undoubtedly impact purchasing and investment decisions, a more vital branding strategy will offer your business a reliable and distinctive personality that will serve as a true differentiator and draw clients to you in the first place. Good branding increases your credibility and makes your services more appealing to a larger audience.
The time and money you’ll save in the long run are two of the most significant advantages of property branding. You might notice the results later, which can seem like a significant expenditure at first, but in the long run, you’ll get more than you paid. Find the strategy, messaging, and advertising materials most effective for you by taking your time.
Conclusion
When you manage a rental, you must constantly deal with uncertainty as a property owner. Finding the ideal renter for your property can be a time-consuming and energy-intensive task. Still, it is worthwhile to adopt a deliberate, strategic approach.
With the correct ad, you may attract tenants who are a good fit for your property and will stay in your rental for a long time.
Review How to Write Rental Ads that Attract Good Tenants.