When we discuss user-generated content, we talk about a platform that assists brands in extending their hands to collect and control content which is specially made by influencers, customers, or brand supporters.
The user generated platforms are well known for connecting brands with real content creators so that, finally, authentic and engaging content can be acquired for marketing campaigns. UGC platforms come with extraordinary features that can organize the content discovery process, rights and, above all, permission management.
Table of Contents
UGC: Meaning and More
UGC can be a photo, video, or even review which is posted by people who are not directly related to the brand. Confused! A brand tries to promote its brand in multiple ways. UGC is basically the content created by the one who uses the brand or prefers the brand above others. Such people can be users, influencers, or content creators who post pictures, videos or posts to boost the brands. These contents are created by the ones who are not connected to the brand team, and hence, their posts are more trusted by the audience. This kind of content connects people easily, and brands get the push they want.
How can the UGC platform be your real guide?
As already mentioned, the UGC platform has multiple uses and can prove an asset in marketing. Let us check how it helps in a detailed way:
Authencity like never before
Indeed, no other marketing platform can be more authentic than this, as it is mostly created by those who use this brand. This content may not be professional, but it wins customer’s trust. Remember, how you used to ask your relatives or neighbours before buying any particular product, somewhere it is the same. The only difference is that the advice comes from the unknown.
Economical: Yes, You can Save Those Extra Bucks
To create professional content, one needs to have good content, whereas while creating UGC, one can stay confined to a restricted budget, and sometimes, they may fetch no amount but goodwill for your brand. UGC creators and influencers can really bring something too useful and influential to the audience. They are also economical from a marketing point of view.
Better Engagement Anytime
Genuine content always has more engagement and a larger audience. Recently, a boy made a video showing his excitement for a remote-controlled car, which he never had when he was a child. Now, his nephew had it. That content went too viral and earned millions of views in no time. The sale of remote control cars increased too! The audience, especially males in their early thirties, loved this content and bought the car for themselves. Surprised, but it’s true! You can Google it to confirm that you feel the magic of real content.
Social Existence
Creating a social media presence for any brand is important, as it has never been before. If anything is not on social media, it does not exist as per today’s graph. UGC adds further social proof, where real people can see them using it and sharing their experience with the brand.
UGC Platform- Features You Should Not Overlook
Types of Content Created
There are many creators who post content on different platforms. You need to figure out who is doing it in a more genuine and engaging way so that your brand can have better publicity.
Permission Management
Content creators can easily have their hands on the tools to create content.
Analytics and Reporting
Check with the insight and performance of the creator, including the UGC campaign. Also, keep an eye on the reach and conversion rate.
Content Organization and Management
Check the features to categorize and tag so that it becomes easy for UGC to use.
How to Effectively Use the UGC Platform
Explain Your Aim
How can you achieve your goal without explaining what you want from the campaign to the UGC? It can be to increase sales, lead generation, increase engagement or simply brand awareness.
Give Creators an Idea
Giving creators an idea of how exactly you want the content to appear is important, but it also lets them explore the kind of unique creativity they want
Monitor the content
If you regularly check the UGC and try to stay more connected with creators, they will feel connected to your brand, which will result in better content.
The Bottom Line
UGC platform has created a more engaging platform for real users. It is now an inseparable part of brand promotion; just remember to check the criteria and stick to the good creators for better reach.