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Art of negotiation – Definition, Types, Sales Techniques of Negotiation
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Art of negotiation – Definition, Types, Sales Techniques of Negotiation

Definition of Negotiation

Art of Negotiation is communication and exchange between two parties. The object of which concerns a relationship’s organization or the resolution of a problem between them.

Let us add that the negotiation does not always occur directly between all the two camps’ members. It also happens either by the channel of their chiefs or negotiators appointed by each center.

These representatives and intermediaries, give flexibility to negotiation in a remarkable way and open up to games of strategies.

At any time, they can hide behind insufficiency of the delegation of power, ask to consult their constituents, or even be disowned by them.

Types of Negotiation

  1. Many people think that in a negotiation, it is about persuading the other side.
  2. The negotiating structure with one fundamental point is that each one speaks directly to them on his behalf.
  3. We will call them Direct Negotiations, even if each side is assisted by one or more advisers. Not intervening directly in the debate is a must.
  4. If a party is large, it designates one or more of its members considered a priori to be effective.
  5. The negotiators then enjoy an entire delegation of power or with limits. We will call these negotiations as Indirect Negotiations

Sales Techniques of Negotiation

1. Empathy to make everyone win

  • The best sales negotiation technique is win-win. It is not about beating the opponent but about achieving mutually beneficial agreements.
  • Because if you win and hurt your opponent or prevent him from making a profit, you will indeed have lost too.
  • A negotiation maintains relationships in the long term and not only once.
  • The best way to understand the other’s position is to do a role play. In that you put yourself in the other’s situation and vice versa. In this way, both parties will negotiate according to what suits them all.

2. Discover the real interest

  • A sales negotiation extends infinitely and not reach agreements unless you discover your counterpart’s real interests.
  • Often interests do not have explicit, making it a difficult negotiation.

3. It Seeks solutions to problems

  • When there is an approach between two or more parties willing to negotiate, they need to satisfy a problem or need.
  • In the case of a credit card seller with a business destination, the customer’s problem is to find means of payment and the alternative of deferring their purchases.

4. It facilitates decision making

  • Get rid of the vanity and ego of feeling that you must win at any cost.
  • For this reason, you should not concentrate on generating problems but on providing solutions. You must not focus on making solutions complex but on facilitating them, so that the decision becomes simple.

5. Be realistic with their situation and power

  • Not because you believe more or appear what you do not have as in the poker game, you will achieve more.
  • The key to negotiating sales is to be realistic with your situation and power to go from there until you achieve maximum profit.
  • When you uncover your cards and manage to discover the others, the climate of trust is achieved to find together that each one gets what they deserve.

Effective negotiation is not a dark art

  • All companies with well-researched science can use proper training. To help stabilize the bottom line, some initial strategies are implemented.
  • Renegotiate existing supplier contracts
    Buy more effectively and negotiate on price

Renegotiate existing supplier contracts

  • First, reviewing vendor contracts can be a simple and effective way to increase margin and reduce operating costs.
  • A common misconception is that contracts are not open for renegotiation on which the terms are agreed on It is entirely not right.
  • In most cases, a negotiation is always an option.
  • In most cases, I say that it is essential to apply a strategic approach to any cost conversation that you start.
  • It would be best not to alienate a contractor or supplier on which your business critically depends.
  • To increase profit through contract renegotiation, most companies have vendors that fall into one or more categories.
  • A second point to consider is how you buy and negotiate on the price. Large companies use the services of purchasing companies for a reason.
  • They can save significant amounts of money by negotiating prices and quantities.
  • Applying the “I can and will negotiate on this deal” attitude with your business strategy can reap real rewards.
  • Ensuring that all new vendor contracts extract
  • the maximum margin, upfront will benefit you much in the long run.
  • Most people are clear about what they need to do to ensure a quality deal.
  • However, in practice, buyers are making frequent mistakes that inadvertently lose their profits.

Price negotiations with suppliers

  • Price negotiations with suppliers can be highly dependent on the skill of the individual in question.
  • However, for those who get it right, smart buying has the power to accelerate market development and increase profitability.
  • But comparing prices does not only mean going for the cheapest offer.
  • It is also essential to consider the service you are going to receive in return. Find a comfortable middle ground.
  • A mistake made by many companies is to buy the cheapest goods, and as a result, this can seriously affect productivity.
  • Think carefully about the areas you can afford to take a chance on and the areas that require a little extra investment.
  • Achieving this balance is crucial to maintaining quality service for your clients.
  • Of course, negotiations are not always easy, and if not managed effectively.
  • They can quickly become a time-intensive and complicated part of your business strategy.
  • Despite this, companies really can’t afford to be intimidated by the prospect of dealing with existing or new suppliers.
  • Especially in a climate where interest rates are rising, and an uncertain political environment is rocking deals.
  • When you invest in training designed to enhance your team and improve your negotiation skills you must decide to take small steps.
  • Starting with looking at smaller contracts that renegotiates to ease cash flow.
  • The important thing is to view negotiation as an essential tool within your business strategy and develop a practical and systematic negotiation approach.

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