Table of Contents
Content Marketing Models
The content marketing Models is a strategy that helps meet different objectives depending upon the activity and size of the business.
However, Content marketing Models is a strategy which takes various forms, ranging from visibility to comprehensive integration into a unified marketing strategy.
Content Marketing is a strategy based on creating and disseminating valuable, useful, and informative content.
For communicating with its audience and developing its visibility, a Content marketing strategy template is a component of inbound marketing.
Creating a Fool-Proof Content Marketing Strategy that Models your Customer.
To know which content marketing business model to apply, here are the four main methods to learn
1. Contribution: content serving visibility
- Many companies start with this model.
- Content strategy is a boost to product marketing or other business communication strategies. It is a contributing factor in generating broader demand.
- Teams working on contents are often outsourced or multi-functional, so they also perform other tasks assigned to traditional marketing.
- Production of content fuels demands generation, brand awareness, or even original advertising campaigns.
- For this purpose, teams can write newsletters, brochures, press releases, and articles for other blogs.
- In this business model, companies rarely have their media.
- At most, they have a blog on which they relate to the news of the company.
- This business model is made for companies that have just started.
- And also, for VSEs and SMEs that do not yet have a sufficient marketing budget to engage in content marketing fully.
2. Expertise: content as a center of excellence
- This business model’s content strategy takes more space and uses its media platforms to reach its prospects.
- The main driver of this type of content marketing is direct access to information by users.
- They come directly to the source to learn about their needs, goals, and aspirations.
- A team can take over its editorial media, in this discrete and focused content strategy, such as the blog, magazines, or internal resource center.
- It will be responsible for the strategy, management, content, and business value of the content marketing platforms developed.
- This business model is made for companies that want to improve the quality of their leads.
- And also for the industries that need to renew their customer portfolio.
3. The content factory: content as a service
- A team can take responsibility for part of the content marketing in this business model, but not the whole content creation.
- The company then becomes a specialized resource to inspire the strategy, but only implements part of it.
- For example, a business can deploy a comprehensive content strategy.
- Its content factory provides centralized governance, budget, best practices, and services to everyone who manages content.
- The teams of branches worldwide will have to adapt their content strategy to the group’s elements.
- It should not forget to adjust it to the particularities of the country of communication.
- Moreover, the content marketing write for us factory can offer this service for all aspects of company content, including products, sales, marketing, documentation, etc.
- This business model is made for International companies, Industries with specific targets, and brands present in several countries.
4. Full integration: content as an integrated activity
- The company sees content marketing as an integrated and fully functional activity.
- The teams are responsible for handling all aspects of a media operation within the brand.
- They take care of all publications and media platforms from the marketing and communication departments.
- They can operate independently from other departments, but need to add value to sales and customer service.
- The goal is to improve lead acquisition while anticipating pre- and post-sales questions.
- This business model can also be functional to a single platform (the corporate blog, for example) and offer added value to its audience through direct access to high-quality information.
- Basically, for companies that want to improve their leads’ quantity and quality, this business model is useful.
- All these models revolve around two points. First, the content exists only to support part of the marketing and communication strategy.
- In the second point, the content strategy as a lead generator is an integrated function.
- However, Business models’ choice to apply depends on your structure, your business objectives, and the target.
- You knew that it is essential to implement a content strategy to sustain your business and ensure your business’s growth.
Base Model of Marketing Mix 4P
Initially, as we said at the beginning of the article, the marketing mix included only four main elements: product, price, place of sale, and product promotion.
- This marketing mix is called the basic 4P model: product, price, place(location), promotion(advertising.)
- Look at each element of the 4P marketing mix in detail and consider all the parameters that need to be identified during essential model development.