It’s vital that if your company decides to have a custom event stand, it must help you grab your audience’s attention. This can bring a first impression to your brand and could help you stand out in the long run.
Data by Twitter for Business suggests that Twitter viewers are three times more likely to engage with tweets that include visual content, therefore the same must be said for in-person stands. This can range from the aesthetic,
Keep on reading to find out 5 design tips to make your next event stand pop out and catch the customer’s eye.
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A strong colour palette
One key design choice to make your event stand pop is a strong colour palette. Not only will this align with your brand identity but it can help you stand out from the mood of the event. For example, other businesses may have a duller colour palette or no palette at all, so your bright choice of colour will draw people in.
You could go to the extreme and choose vibrant colours like yellow with black text, the increased contrast can help your text be read from afar.
The choice of words
Another way you can help your event stand pop and catch customer attention is by the choice of words you use. You could decide on your company strapline or a couple of testimonials. Done effectively, and people who visit your stand will have a great idea of what your brand is about before they have spoken to you.
Make it interactive
You could make your event stand interactive. This could include the use of a QR code for visitors to scan and sign up for a newsletter, or enter a competition to win prizes. If your event stand includes a screen, you could have a replaying video, interactive touchscreen, or even a short game to win prizes. This will also give you a chance to engage with potential customers more informally.
Making these decisions will help customers remember you at the end of the event, which is vitally important if they spend a lot of time visiting different stands.
You could decide to make your event stand very warm for visitors. This can be achieved through the use of furniture, like a sofa or chairs. This can help the visitors feel comfortable and be in a relaxed fashion to take in what you have to say. This will also be one extra element that will help your
Of course, you will need to have a significant budget and event stand space to do this.
Give away goodies
As well as competitions and contrasting in colour, another way to catch customers eye is to give away goodies. This could be in the form of a goodie bag or a clothing item like a hat. Doing this will help your product be remembered after the event.
The items can also be on brand, with a logo or colour palette.
Overall, we hope that these 5 design tips have been useful for helping your event stand pop and catch the customer’s eye. If you have questions regarding these tips, then do have an internal meeting on how you can move forward.