If you are planning to launch a successful campaign online by using popular social networks, then you are at the right place. However, the main problem is that you do not know which platforms will be right for you. Facebook & Instagram are the highly popular ones. Thus, you have to take a closer look at the benefits & statistics of these platforms. In this article, we will help you do that in the right way. The insights can help you to launch a successful SMM campaign by choosing the best channel.
Facebook & Instagram: what they offer?
Among various social media networks out there, both of them are highly interactive and, will give you the most remarkable ROI: Instagram and Facebook.
Facebook, as you know, is quite big. It is more than big. From its launch in the year 2004, Facebook has grown quite large that an average number of everyday users equals 1.47 billion active users. Even though it’s original mission was helping people to stay in touch and communicate with their family members and friends easily, these days, it helps the companies to reach the customers via advertising.
Instagram is the younger platform comparatively. Launched in the year 2010, Instagram is a home for visual storytelling for everybody: celebrities, artists, brands, teens, and others. After the launch, it gained huge popularity & in 2017, it garnered 800 million users all over the world.
Ads management
Both Facebook and Instagram ads are managed via Facebook’s Ads Manager. The single location for the ad resource makes this simple for the advertisers to choose multiple audiences & placements. Campaigns are managed easily as well as results are also easily downloadable. On the Facebook, campaign manager has a lot of options for the objectives, ads, and ad sets. You have several combinations for testing out & different ways of previewing the accessible ads.
On Instagram, an ad manager goes for simple route. In some taps, you will have the ad set up with the current post and story. Suppose you do not want any nitty-gritty data & want a big picture with a simple interface, then Instagram is the right ads management network for you.
Along similar lines, suppose you are new to marketing for both the platforms as well as you have the current audiences, you need to check out with Instagram first. When you have got a grasp over how this works out, you will be highly prepared to get the most out of these options on Facebook.
Final Words
Selecting the right platform generally depends on what you are searching for. You need to think of the goals or what you want to achieve from this campaign. The benefits of Instagram and Facebook are quite subjective. Many different features & audiences mean to understand what works right for you might not work very well for other businesses. However, data from the post recommends that Instagram will be the better choice to promote the business & engaging with your audience.
Review Instagram Ads vs. Facebook Ads: Which Works for Your Business?.