Product Marketing versus Product Management: Differences and Similarities
Introducing profitable products takes a lot of work. There are many teams and stakeholders involved, including product management and marketing. But actually, they’re more like apples and oranges. They’re separate disciplines with different responsibilities.
Where exactly does one role end, and where does the other begin? It can vary from company to company, but there are a few focus areas that make each role unique.
What is product marketing?
Product marketing brings the product to market. It builds on the product strategy established through the development of marketing programs to create awareness, convert sales, and increase revenue.
Product marketers define how the product should position in the market. It gives the direction to create a compelling story that communicates the value of the product and coordinates rollout through sales channels to global regions.
What is product management?
Product management carries products within a budget and timeframe to meet market demand. Product managers grow a deep understanding of market glitches, and business plans set the solution’s strategy.
This team works with dealers and manufacturers to create initial concepts and acquire profitable materials. and they ensure that the company can make a profit from selling the products.
Product managers lead the product from conception to the end of its useful life.
Marketing and Product Management: What’s the Difference?
The exact definitions of product management and marketing can vary from company to company and often depend on how a company is organizing and how you view these two roles. Therefore, it is essential to note that there are no fundamental roles and responsibilities.
However, every job has defining characteristics. Knowing these features can help you determine which product feature is best for you.
Product managers (also known as PMs) are answerable for the overall success of a product. They walk the products through the entire development process, giving engineers and designers daily guidance on how things should work and what to build next.
Product managers define the functions and workflows of a product and communicate essential data to internal and external stakeholders.
Product Marketing, or Product Marketing Management as it is sometimes also known as PMM, is often very customer-focused. The product marketer is responsible for ensuring that the company fully understands customer needs and develops products that meet those requirements.
Product marketing managers also communicate with clients after a product is available and promote it. Hence, customers understand how it fits into their lives and helps them address a problem or issue.
Product Marketing Responsibilities
In the first place, the product marketer is like a subcontractor who turns out to be an expert in understanding the user and then delivers a nuanced value proposition to the right customer.
The product marketer helps the product manager decide where to strategically take the product based on the customer feedback collected and analyzed by the product marketer.
In the second place, the product marketer is primarily responsible for communicating with customers but does not play such an active role in providing information about the product strategy.
Product management responsibilities
Product management and product marketing often overlap in the activities and responsibilities associated with understanding the customer.
Both PMs and PMMs typically work on market research, market analysis, market sizing, customer interviews (also known as user development interviews), and ethnographic research to determine who their customers are. And understand customer problems.
But reckoning out what to build and how to do it usually falls straight into the field of product management.
On the other hand, a Product Manager salary is approximately $109,000 a year. Again, compensation always depends on your experience, job location, and skills.
There are many different ways you can find a solution to a problem and many reasons why one solution is better than another.
Product managers need to think about different ways to get the most out of a problem and prioritize the most important things.
It may involve compromising to make something faster, more efficient, or more effective. Still, it also includes other things like assessing market risk and determining how these risks can be mitigated.
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