The Marketing Guardian The Marketing Guardian
  • Marketing
  • Business
  • Technology
  • Gold and Diamond
  • Fashion
  • Finance
  • Travel
The Marketing Guardian The Marketing Guardian
The Marketing Guardian The Marketing Guardian
  • Marketing
  • Business
  • Technology
  • Gold and Diamond
  • Fashion
  • Finance
  • Travel
Why Is Choosing The Right Business Name So Important
Home Blog Business Why Is Choosing The Right Business Name So Important?
  • Business

Why Is Choosing The Right Business Name So Important?

  • March 24, 2021
  • themarketingguardian
Total
0
Shares
0
0
0

It takes five to seven impressions for consumers to recognize a brand, which is one reason why two aspects of brand recognition – the logo and brand name – are two of the most important considerations to be made prior to launching your business. When it comes to names, originality is a key factor to be considered, with statistics showing that 72% of the most successful brand names are acronyms or invented words. It isn’t enough to come up with an original or onomatopoeic word, of course. Brand naming is a complex task that seeks to find the perfect balance between creativity and an authentic expression of what a brand stands for and what demand it can fulfill.

Key Steps To Creating A Successful Name

Many companies have a small list of brilliant, quirky or interesting names in mind, but they can come to an impasse when it comes to setting on one. Some rely on a brand naming service when they realize that there are many steps that cannot be overlooked during the process. These include brainstorming regarding key values that need to be expressed with just a mention of your brand name, coming up with a shortlist of names, conducting trademarks and common law usage screenings, fine tuning the name if necessary, and testing it out on your target market. Global linguistic screenings are also important, since you want to ensure your name does not sound offensive, insensitive, or even humorous in another language. This is especially vital if your brand is international or if international expansion is a possibility.

Names That Resonate With An Audience

Many of the most successful brand names have an instant appeal that arouse curiosity or interest. Names like Cracker Barrel, Apple or Google are perfect examples of brand names that are memorable. However, they go beyond ‘stickability’ in that they also suggest what the brand is all about. Cracker Barrel exudes tradition; Apple, says Steve Jobs, was meant to connect an high-tech brand to an ethos that was “fun, spirited, and not intimidating”; Google, inspired on ‘googol’ (a number with 100 zeroes) captured the numerous search results that users could count on finding every time they hit the ‘return’. These names have another characteristic in common: they are easy to spell and say; they seem to ‘roll off the tongue’.

Brand Name Adaptability

Your name should not be too restrictive – unless you are certain from the get-go that you plan on operating within a specific niche. If you are a fashion store, for instance, including a term that mentions clothing in your brand name may not work if you eventually expand into jewelry, accessories or leather goods. Your name should express the interests of your target audience without locking you into one activity that may end up playing a supporting role (rather than a main one) in your business.

Brand names are a key pillar of successful branding. Many of the best names have specific qualities in common – including originality, clarity of purpose, and ‘stickability’. When choosing a name, ensure it is able to be adapted, unless you are 100% sure that you will only be operating within a specific niche.

Also Read: Email Branding Write For Us

Review Why Is Choosing The Right Business Name So Important?. Cancel reply

Your email address will not be published. Required fields are marked *

Total
0
Shares
Share 0
Tweet 0
Pin it 0
themarketingguardian

Previous Article
CompTIA Security
  • Technology

Secrets To Know About CompTIA Security+ Certification

  • March 24, 2021
  • themarketingguardian
View Post
Next Article
gogopdf
  • Technology

Everything You Need to Know About GogoPDF and Its Free Online Converter Tools

  • March 25, 2021
  • themarketingguardian
View Post
You May Also Like
ethereum
View Post
  • Business

Why Is Ethereum So Popular?

  • themarketingguardian
  • January 30, 2023
Maximizing ROI: How a Virtual CMO Can Help You With That
View Post
  • Business

Maximizing ROI: How a Virtual CMO Can Help You With That

  • themarketingguardian
  • January 27, 2023
seo strategy
View Post
  • Business

The Best Off-site SEO Strategy for Your New Website

  • themarketingguardian
  • January 4, 2023
tablet
View Post
  • Business

Tips for Buying a Samsung Tablet Based on Your Needs

  • themarketingguardian
  • January 4, 2023
View Post
  • Business

The Benefits of Hiring an SEO Professional for Your MSP Business

  • themarketingguardian
  • December 28, 2022
lanyard printing
View Post
  • Business

Best Companies to Contact for Your Custom Lanyard Printing Needs

  • themarketingguardian
  • November 7, 2022
Double Iron Consulting: Growing Your Family Business Strategy
View Post
  • Business

Double Iron Consulting: Growing Your Family Business Strategy

  • themarketingguardian
  • October 28, 2022
service
View Post
  • Business

4 Features of a Good Field Service Management Software

  • themarketingguardian
  • September 29, 2022
Popular Post
  • esim
    • Travel

    Traveling South Korea – SIM Card or eSIM?

      • Travel
    View Post
  • bonds
    • Finance

    Seven things you should know about bonds

      • Finance
    View Post
  • tetrate series sapphire
    • Tech Talk

    Tetrate Raises $40 million Series

      • Tech Talk
    View Post
  • personal loans
    • The Marketing Guardian

    Best Ways to Utilize Personal Loans

      • The Marketing Guardian
    View Post
  • Bittrex Trading Bot
    • Marketing

    How to Choose the Best Bittrex Trading Bot

      • Marketing
    View Post
Recent Post
  • esim
    • Travel
    Traveling South Korea – SIM Card or eSIM?
  • bonds
    • Finance
    Seven things you should know about bonds
  • tetrate series sapphire
    • Tech Talk
    Tetrate Raises $40 million Series
  • personal loans
    • The Marketing Guardian
    Best Ways to Utilize Personal Loans
  • Bittrex Trading Bot
    • Marketing
    How to Choose the Best Bittrex Trading Bot
  • rental ads
    • The Marketing Guardian
    How to Write Rental Ads that Attract Good Tenants
  • forge closer ties emerging technologies to
    • Technology
    • The Marketing Guardian
    Forge Closer Ties Between Emerging Technologies And Your Business Model
  • ethereum
    • Business
    Why Is Ethereum So Popular?
  • ddosecrets wikileakslike 1tbgreenbergwired
    • Technology
    Greenberg Wired in 1TB Data Dump from Wikileaks-Like Site DDoSecrets
  • Maximizing ROI: How a Virtual CMO Can Help You With That
    • Business
    Maximizing ROI: How a Virtual CMO Can Help You With That
About Us

TheMarketingGuardian gives brand the management solutions. We are focused on bringing thoughts, motivation, strategy, and tools to help our clients to raise their business and make success.Our proved solutions have helped clients achieve their goals in an variety of grounds.

Recent Post
  • esim
    • Travel
    Traveling South Korea – SIM Card or eSIM?
  • bonds
    • Finance
    Seven things you should know about bonds
  • tetrate series sapphire
    • Tech Talk
    Tetrate Raises $40 million Series
  • personal loans
    • The Marketing Guardian
    Best Ways to Utilize Personal Loans
Popular Post
  • esim
    • Travel
    Traveling South Korea – SIM Card or eSIM?
  • bonds
    • Finance
    Seven things you should know about bonds
  • personal loans
    • The Marketing Guardian
    Best Ways to Utilize Personal Loans
  • tetrate series sapphire
    • Tech Talk
    Tetrate Raises $40 million Series
The Marketing Guardian The Marketing Guardian
  • About Us
  • Blog
  • Write For Us
  • Contact Us
  • Privacy Policy

Input your search keywords and press Enter.