What are the 5 Social Media Trends for 2020?

You are probably now in a planning phase, analyzing the performance of your 2019 initiatives, while also examining the new social media trends you will invest in 2020.

Social media trends are a particularly active area when it comes to news and trends.

So keeping abreast of the latest changes in user behavior is key to developing a successful marketing strategy.

However, before creating your social media trends strategy for 2020, you must know the trends of this year to ensure that you are using your time and effort correctly.

5 Social Media Trends for 2020

1. Interactions will be more important than content

  • If we analyze, for example, the social network of Facebook over the last 5-10 years, we see an essential evolution.
  • Businesses shared links to their pages and their products and achieved high visibility and traffic.
  • However, there came a time when the user experience began to be affected. So Facebook began to limit the visibility of this type of publication.
  • The platform began to close a little about the traffic that sent to other web pages.
  • Facebook Live, Stories, Facebook groups, and many other features that Facebook has recently prioritized follow this line.
  • It is no longer enough to publish content directly to be successful on Facebook, and it is necessary to create connections and interactions with users.

2. Increasingly private experiences

  • Due to concerns about issues such as data privacy and fake news virtualization, a key to social media trends in 2020 will be the transition to private social platforms.
  • But this is not just about user behavior, social media itself is also encouraging more private use, in part bound by new laws and regulations.
  • Features such as Facebook groups or Instagram direct messages are receiving an increasingly central role over more open options.
  • At the same time, private messaging platforms like Messenger or Whatsapp are growing their number of active users.

3. The importance of social welfare will increase

  • Another growing concern on the part of users that reflected in social networks is social welfare.
  • Social monitoring identifies a significant growth in the number of conversations on topics such as social welfare or social detoxification.
  • People are becoming increasingly aware of how social media can affect their mental health and are taking individual steps to decrease their hours online.

4. User-generated content will be valued

  • Speaking of TikTok, one of the biggest social media trends in 2019, its success mostly understood by micro-influencers and user-generated content.
  • User-generated content generates 6.9 times more engagement than content created by brands.
  • That is why many companies are increasingly relying on their followers for content generation.
  • In this case, we are not talking about influencers but rather any user who is a fan of a brand and shares content related to it on social networks.

5. Social e-commerce will be promoted

  • Finally, as we know, social media platforms have to incorporate functionalities designed to retain users for as long as possible.
  • Ecommerce is one of the latest additions to this trend, and proof of this are the many new features that Instagram has launched in recent years.
  • To promote e-commerce for the platform itself, such as Product Tagging or Instagram Checkout.

Also Read:3 Ways to Run Better Virtual Meetings

MORE INFO:- technoologyli


Review What are the 5 Social Media Trends for 2020?. Cancel reply


Published by

Recent Posts

How to Grow an HVAC Business

HVAC is a booming industry that has been experiencing growth for the past few years.… Read More

October 23, 2021

How to Optimize Videos for YouTube?

YouTube is the second most popular search engine in the world, and it's only getting… Read More

October 23, 2021

How B2C Companies Can Earn Customers on Instagram

Instagram has been the ideal social application for B2C marketing for a long time now.… Read More

October 23, 2021

Buy Botulinum Toxin Online

Botulinum toxin Botulinum toxin is produced from the bacteria Clostridium botulinum. This organism produces 8… Read More

October 20, 2021

Tips On How To Successfully Advertise Your Products Through Private Label Water Bottling

A new trend in water bottle advertising is on the rise across the country. Private… Read More

October 19, 2021

Why You Should Hire a Personal Injury Lawyer

Accidents happen, and life can get complicated, which is why we often need someone on… Read More

October 17, 2021