It has been a year since the pandemic has broken. Until now, there is no definitive answer when everything goes back to normal. The pandemic has greatly affected businesses. Now that the economy is slowly rising back, you might be wondering how to market your home cleaning service business again.
Now is the time to be open to new businesses and opportunities. You have to be prepared. We don’t know what’s ahead of us. So, how will you market your home cleaning service?
Use Digital Marketing
The number of businesses shifting from traditional marketing to digital marketing during the pandemic has dramatically increased. Before, you can distribute flyers at the supermarket, community center, or anywhere. However, the pandemic stripped that opportunity to marketers.
Fortunately, social media and digital platforms have become more accessible these days. Marketers can use social media platforms to reach more customers and promote their businesses.
Using social media marketing brings customers closer. You can give out updates about new services easily. Potential customers can easily inquire about your cleaning services.
Moreover, digital marketing offers geo-target ads. It is an excellent tool for creating campaign ads. Geo-target ads reach customer profiles in a specific location. Whenever potential customers search for “cleaning service near me,” it shows on the search results page if your business is near.
If you need more advice on digital marketing, you can consult a digital advertising specialist to get started. Keep in mind that using digital marketing includes having a website or a social media business page. Your customers need to see your services when they click your ad. Thus, the business page or website should show information about your company and services.
Create a Referral Discount Program
Word of mouth marketing is a traditional strategy that is effective until this day. But you can even give it a twist. You can give your customers a referral discount when they recommend your service to their friends and family.
Consider creating a referral discount program. Reward your customers for each successful referral. For example, two referrals are equivalent to a 20% discount.
Digital marketers and online businesses mostly use referral discount programs. It is free marketing done by your loyal customers. Let them bring in new ones.
Be Unique from Others
You have to emphasize what makes your business unique. It is essential to have a unique selling point apart from other home cleaning services.
It is unique for home cleaning services and commercial laundry shops to offer eco-friendly services by using natural products. These days consumers give attention to businesses that practice environmental-friendly movements.
Moreover, let people know about the premium service you offer to promote all your advantages.
These are the most convenient options in marketing your home cleaning service. It is best to follow these three tips and show honesty, reliability, and efficiency throughout giving service. In other words, the best marketing strategy is always to give out the best service.
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