The importance of UI design should not be underestimated. The first impression your website or application gives plays a crucial role in convincing newcomers to stay instead of looking for another alternative. That first look is what grabs and maintains their attention.
An attractive user interface also has a much better chance of converting your visitors into repeat buyers. In this article, you will learn more about just how important UI design can be for the success and growth of your business!
One of the main reasons why UI design is important is that it is part of another holistic process: UX (user experience) design. People often confuse the 2 terms, but UI only represents a part of the user experience.
In the case of a luxury sports car, UI would be your coat of paint, the curves of the car, the look and arrangement of the control board, the roar of the engine…and UX would be how it actually feels to sit inside, take the wheel, and drive the car on a wide German freeway with no speed limit.
Therefore, UI is just as important as any other part of the UX process in order to provide a seamless, enjoyable user experience for your users. Designing user interfaces is just one of the many services that UX agencies provide to achieve this goal. UX covers all functions of an app or webshop and how it feels to use it, while UI is mostly about surface elements such as colors and fonts, but also how each element of your website relates in a logical, easy-to-follow way with each other.
Therefore, one of the main reasons why UI design is important is that isn’t just about creating a catchy look – it’s also about planning the visual structure of your site to make sure you can guide visitors where they need to go.
Apart from accurately representing your brand identity via colors and fonts, UI design also serves to emphasize elements that play a key role in bringing in the numbers you need to advance your business. These can be CTA (call to action) buttons, contact forms, payment options, and so on – anything that can improve your conversion rate.
To make sure you can make the most out of the advantages of a great UI design, a UX agency will make sure that your website’s or application’s appearance is consistent with the core brand image of your company. It will also work towards conveying that image in a way that makes your platform one of the definite choices for your user base.
Here are 5 clear reasons why UI design is important for your business:
Whenever someone visits a website for the first time, they can decide within a few seconds whether they want to keep looking or look for another alternative. If your site or app looks the part and provides a clear, easy-to-follow structure, you can avoid high bounce rates and your potential customers searching for similar options at your competitors’ websites.
As UI design also plays a key role in creating the ideal user experience for your customers, the better impression you leave, the better the chance of them remembering you the next time they are looking for similar products or services. If you leave a particularly delightful impression, they may even recommend you to their friends and family members, essentially giving you free advertising.
In short, UI design can also help you in gaining loyal customers.
It is a common misconception that investing in UI only serves to unnecessarily increase the time and money it takes to develop an application or website.
On the contrary.
Taking the time to create the optimal user interface and user experience can be a great help in filtering out errors before launch, and avoiding having to fix them at a later stage, which would in fact be more costly and time-consuming.
Another often overlooked advantage of a well-designed user interface is that also benefits your business by lessening the pressure on customer service. If the structure of your site or app makes its functions pretty much self-explanatory, you can avoid frustrated customers and customer support can spend less time on solving misunderstandings.
The big one. By emphasizing the key elements of your website and contributing to an overall excellent user experience, UI can also play a large in driving your conversions, and help your business stay afloat in the long term.
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